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The National Advertising Initiative: The NAI is Broken and Does Not Protect...

Report home | Read the report (PDF) | Previous section | Next section   Although it is possible to identify many aspects of the NAI that are broken, this report focuses on four areas in particular: 1)...

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The National Advertising Initiative: What the NAI Does

Report home | Read the report (PDF) | Previous section | Next section   The essential activity of the NAI is to define terms, discuss a handful of abbreviated consumer rights, which the NAI calls its...

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The National Advertising Initiative: The Beginnings of the NAI

Report home | Read the report (PDF) | Previous section | Next section   In 1999, when online advertising was still a fresh segment of the advertising sector, widespread concerns arose about the ways...

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The National Advertising Initiative: Difficulties with the NAI

Report home | Read the report (PDF) | Next section   Part I: Summary When people sit at their computers and browse for new car information or to learn about the latest treatment for diabetes, when...

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Major update to cookie opt-out page

Internet privacy — The World Privacy Forum’s guide on how to opt-out of tracking cookies has undergone a complete update. We have added new cookie opt-outs and have updated all of our descriptions of...

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Top Ten Opt Out list updated

Opt-out and how-to — The popular WPF Top Ten Opt Out List has been newly updated. We have added a new section to our list with step by step details on how to opt out of RapLeaf. We encourage consumers...

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WPF on EASA: Self-Regulation on Online Behavioral Advertising No Longer Credible

Comments on EASA –The World Privacy Forum submitted comments today on the European Advertising Standards Alliance’s Best Practice Recommendation on Online Behavioural Advertising. Our comments focus...

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WPF Resource Page: Behavioral Advertising and Privacy

About Behaviorally targeted advertising, World Privacy Forum testimony, comments and resources   What is “behaviorally targeted advertising”? Not all online advertising is inherently bad. In its...

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Online privacy debate at IAB leadership summit

Online privacy — Pam Dixon will participate in the IAB’s formal privacy policy debate as a privacy and consumer representative on Tuesday, Feb. 26. This marks the first time the IAB annual leadership...

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Consumer Tips: World Privacy Forum’s Top Ten Opt Outs

  As privacy experts, we are frequently asked about “opting out,” and which opt outs we think are the most important. This list is a distillation of ideas for opting out that the World Privacy Forum...

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